Digital marketing refers to any online marketing efforts or assets. Email campaigns, social media posts, search engine optimization (SEO) tactics, pay-per-click advertising — these all fall under the umbrella of digital marketing.

You will learn about all of these topics in this course. We will break down each topic into its own section and give you an overview of what you need to know about it.

We will begin with market research: why it's important and how you can do it yourself. We'll then move on to creating a website and setting up email marketing as well as social media marketing. You'll also learn about copywriting and SEO, along with YouTube and Facebook ads and how they work together. We'll also cover Google Analytics and how it can help you in your digital marketing efforts.

By the end of the course, you'll have a comprehensive understanding of digital marketing and be ready to start using it for your business.